Google's commitment for positive user experience for Adsense program resulted into anchor ads for smartphones. Google introduces anchor ads for smartphones to meet positive user experience.
Mobile anchor ads appear on the bottom of smartphone screen. It stays there when visitor scroll up or down. Mobile anchor ads appear with an option to dismiss it from the screen. Visitor can dismiss it from screen if it is not relevant or freeup the space by wiping the ad lft or right side. Once anchor ads dismissed from the screen no anchor ad will display unless visitor reloads the page or browse new page containing anchor ads.
Google Adsense boasts to be happy by providing more control to visitor on website to treat ads appear with content on publishers website.
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