Adsense CPC, CPM income improvement tips and tricks Search Engine Optimization
Google Adsense CPC, CPM income improvement, Search Engine Optimization tips and tricks
Google Adsense helps blogs and websites to become a good earning source for contextual ads display as publisher. CPC (Cost per Click) and CPM (Cost per Mile) incomes vary heavily depending on content quality and advetisement placement. Ad units also play a great role in income from a blog or website.
Some effective tips to ensure descent income from Adsense publisher program are described in below mentioned topics. Keeping below mentioned points in mind, website publishers can earn more income from Google Adsense program.
1. Select Ad units with maximum inventory
Google has an advisory related to the maximum inventory ad units on their adsense blog. Generally, big horizontal banner ads, big square ads and big tower ads have maximum inventory in Google following the condition that it can display small ads units in their space.
Bigger ads units ensure ads display for the website visitors and improve chances of CPC earning for the portal.
2. Move the ads above the fold (ATF)
Above The Fold (ATF) is a very decisive term in money making from Adsense or CPC program. The visible screen area of the webpage that appears without scrolling in a given screen resolution is known as Above The Fold. Publishers need to design their website and blog in such a way that maximum number of ad units appear in the ATF region for their visitors.
Ad units that load Above The Fold usually give descent CPC for ads clicked by visitors in comparison to ad units present down the page and getting clicked after scrolling.
3. Country specific content and keywords
Income from Adsense clicks heavily depend on the visitor's location and country. Generally, developed countries visitors click earn more value comparing to poor nations or those countries which have poor internet connectivity.
Website content should be covered with high paying keywords for respective content of article on the blog or website. Below are some example keywords for specific industry that can give an idea about high paying keywords depending upon visitor's location to the website.
i) For movies and entertainment portal latest movies review, box office collection, box office, celebrity gossip, celebrity biography and movies box office success comparison statistics are high paying keywords as well as excellent for seach engine optimization to drive organic trafic to entertainment portal/blog.
ii) For business and share market related portal banking, share market, repo rate, gold, oil, forex, currency and financial analysis are high paying keywords and capable to drive high traffic from Google and other search engines.
iii) For technical blog or portal smartphone, gadgets, Apple, Google, Microsoft product launches, for webhosting related portal datacenters, comparison, review are the most CPC paying keywords.
Similarly, Life science, health, beauty, fashion related articles have their specific visitors and delivers highest CPC, CPM in return of ATF ad units on website pages.
4. Social networking for articles
Traffic driven by social network produces maximum benefits if the content is genuine and not present anywhere on the web except the targeted website. Some times high traffic does not gaurantee a high income on Google Adsense program as the content is not considered appropriate for a specific audience. Website visitors engagement to the portal increases the chances of CPC and CPM. Again the visitor geographic location plays a a major role in high payout for CPC and CPM value.